Rethinking Robin Leach’s Catchphrase
When I was a kid I loved watching the show Lifestyles of the Rich & Famous. The host, Robin Leach, took viewers on open house tours of some of the world’s wealthiest estates. It was fun to gawk at and then talk about the elegantly decorated mansions with guest houses larger than most American’s homes, and garages full of luxury sports cars. At the end of each show Robin would say his signature catchphrase, “champagne wishes and caviar dreams” while enjoying someone else’s yacht, swimming pool, or Learjet and then send viewers back to their average and anonymous reality. The show highlighted a very small percentage of society and a lifestyle that very few people will ever know. It was successful in part because it highlighted beautiful places and luxury products, but more than anything it played on people’s emotional fantasies of living in stress free self indulgent luxury and the narcissistic desire to be special. The reality is that the television show was primarily an advertising vehicle for the travel industry, similar to the currently popular The Bachelor television franchise. Lifestyles of the Rich & Famous highlighted beautiful travel destinations around the world and created the illusion that being rich and famous is like being on a permanent vacation. The show was an early form of reality television that presented an overproduced faux version of real life.
“champagne wishes and caviar dreams”
I think most people don’t actually want to be famous, but most want to feel significant and accepted. Some people choose to live an inflated lifestyle by spending money on things that visually communicate to others and give the impression that they are a person who possesses wealth and status. Even though many people can’t afford to buy designer, luxury, and lifestyle brands they will because they want to enjoy nice things, but also to be seen by their peers as having achieved a level of success and status. There are people in every community who actually have some wealth and they live a life that lets everybody around them know that they have money. Typically these people are not on the same level as what was featured on Lifestyles of the Rich & Famous, but their wealth appears to be greater than the majority of people living around them. The reality is that some of these people are also living an inflated lifestyle built on credit that is at risk of being upended. However, even truly wealthy people who don’t have debt issues can fall into the envy trap. Continue reading “Lifestyles of the Rich and Incognito”